Digital Marketing Specialist
This is a permanent office-based position, located in Ghent (Belgium).
Pozyx is looking for a digital marketeer with a can-do attitude. As digital marketeer, you will be part of the sales and marketing team where you will create outbound marketing activities and campaigns. Together with our marketing team you will continue to build Pozyx’ brand awareness and update our website. In this position, you will have the opportunity to work with state-of-the-art technology and to guide the transition to this new accurate positioning technology in international companies.
- You create and support lead generation, lead nurturing and engagement marketing activities
- You create marketing material including blogs, product sheets, demo videos, et
- You create and optimize our SEO/SEM strategy to increase our visibility, drive visitors to our website, generate leads, and help boost our online sales
- You roll out our social media strategy to increase brand awareness
- You update and maintain our website and other online channels and ensure their peak efficiency
- You assist with event planning, partner marcom, market research, media relations etc.
- You assist with day-to-day marketing operations whenever required
- You report on marketing KPIs and dashboards
- SEO/SEA/SEM/CRO/PPC: you know your three-letter words like your ABCs
- You are familiar with tools like Google Analytics, SEMrush, ahrefs, and more
- You have a working knowledge of HTML and CSS, ideally in WordPress and Webflow
- You have experience with design and video editing software for creating marketing visuals and video content, you know the Adobe Creative Suite
- You like to test, measure, and tweak to continuously improve our results
- You are familiar with email marketing and automation tools
- You are analytical and data-driven
Are you a perfect fit for this job? Don't hesitate and apply now!